Garnier Redesign
Overview
Improving trustworthiness through design
Garnier has many popular products that are loved for their effectiveness and affordability. However, their audience and brand values are misaligned. By reuniting the ideas of affordability and sustainability in a more transparent way, Garnier can solidify their message and be more unique and recognizable.
My Role
I redesigned the logo and created a direction for the rebrand, analyzing their target audience
Team
Solo project
Timeline
3 months (Sept-Nov 2024)
The Problem
Garnier markets themselves as 99% vegan and cruelty-free. However, this is only partially true.
The brand is cruelty-free in certain countries but not universally, and the claim of being 99% vegan undermines the full commitment to veganism. Increasing the visibility of their genuine efforts, while eliminating half-true claims, would improve their image to be accountable and trustworthy.
While Garnier is taking steps to improve the sustainability of their products, There are 3 primary pain points that make Garnier appear untrustworthy:
Overly trendy social media marketing
Untruthful sustainability and ethics claims
Overuse of generic nature motifs
The Rebrand
Going Fairy Core
This rebrand positions Garnier as an accessible, eco-conscious choice for young adult women, blending affordability with genuine sustainability. By emphasizing transparency, natural aesthetics, and engaging educational content across social media, Garnier can authentically connect with an audience that values both nature and science in their beauty products. Ultimately, Garnier’s refreshed approach will enhance its appeal as a trusted, sustainable beauty brand with products that align with youthful, nature-inspired lifestyles.
Logo Redesign
Crafted by nature, perfected by science
