Emily Chan

Emily Chan

Emily Chan

CoCart

Overview

Connecting neighborhoods by simplifying orders

Our Prompt:

UW/UX’s designathon challenged participants with the following question:
“How might we empower communities to adopt sustainable habits that reduce environmental impact?”

My Role

Research, pitch writing, storytelling

Team

Emily Chan, Andrew Chu, Winston Zhao, Sophia Ho

Timeline & Results

  • 5 hour designathon

  • 1rst place winner

The Problem

3 Billion trees are cut down annually to make boxes like this:

Thats alot of wasted space. 

Worse, the environmental cost of these packages is staggering—

one parcel delivery alone produces emissions equivalent to driving a car for 1 kilometer.

Online shopping was supposed to be frugal, simple, and efficient. But for many students it’s anything but that.

From Amazon alone,

22 Million

Products are ordered per day

1.9 Items

In contained in each order

How might we empower communities to adopt sustainable habits that reduce environmental impact?

Finding the main users

To understand how to design our solution, I wanted to understand the different people who would be involved.

These people are consumers who want to order but worry about: 

1

High minimum order requirements

2

High shipping fees

3

Unsecure deliveries

Competitive Analysis

Existing solutions that guided the designs

1

Uber

Trusted drivers who deliver passengers to destinations

2

CapitalOne

A browser plugin that saves money with cart wishlisting

Our Solution

Connecting neighborhoods by simplifying orders

Find community carts near you

Share carts and delivery fees

Pick up packages from a trusted neighborhood host